What we do
Food is not the only thing we do at Forager Creative, but it’s something we’re particularly good at (perhaps because we all love to eat). More specifically, we focus on brand development, overall message, package & point-of-sale design, and web presence.
This is you. Your brand is often the first and sometimes the only direct communication between you and your customers. Without a carefully crafted brand strategy your business and products risk getting lost in an already crowded marketplace. We can help identify what you need to make your presence felt and your brand found.
A lot goes into creating a successful brand, but one of the most important is the message—the story of your product and why your customers should buy it. We call it a story because it’s not just a collection of focus group facts and figures, it’s the tale of who you are, where your product came from, and what makes it special. Words (and pictures) are important. Make them count.
Package and Point-of-Sale
A great label (or package, or display, or menu, or logo) can be the difference between a glance and a sale. It’s not enough to catch the eye of a potential customer; a great label has to hold their attention long enough that they feel confident to make the purchase. A great product brings them back, but an extended family of designs will expose them to even more of your product line.
Your customer base may be local, but your brand doesn’t have to be. With savvy web promotion, your business can extend into the global marketplace without having to leave the country. Even if world domination isn’t on the menu, creating a powerful online presence will help push sales, facilitate interaction with your customers, and increase awareness of your business.
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